Nutrition labelling of pre-packaged foods in Belgrade, Serbia: Current situation

Abstract

Objective: To determine the presence of nutrition labels on pre-packaged food products, as well as to analyse the types of presentation. Design: This was a descriptive study. The following characteristics were analysed: (i) presence and placement of the nutrition declaration (either as front-of-pack (FOP) or back-of-pack (BOP)); (ii) content of the presented information; (iii) presence of nutrition and health claims; and (iv) legibility of the written information. Settings: Three different types of retailers in Belgrade, Serbia. Subjects: A total of 2138 pre-packaged food products from ten categories. Results: A nutrition declaration was found on 65·9% of all tested products. It was displayed on the back of the packaging of 62·7% of products and on the front of the packaging of 19·1% of products. BOP was the most commonly observed in breakfast cereals, soft drinks, milk and instant soups (in total over 90%), and the least common in meat products (21·5%). FOP was predominantly displayed on breakfast cereals (65·0%) and the least frequently on milk products (2·4%). The 'Big 4' (energy value, protein, carbohydrate and fat contents) and the 'Big 4 with additional information' figured on 40·9% of products. The 'Big 8' ('Big 4' plus sugar, saturated fat, fibre and sodium contents) and the 'Big 8 with additional information' were present less frequently (20·5%). Nutrition claims and health claims appeared on very few products (6·6% and 6·3%, respectively). The proportion of products with insufficient legibility was 31·5%. Conclusions: Nutrition labelling in Belgrade, Serbia is not satisfactory. Mandatory regulations may be the best way to improve the current situation. Copyright © The Authors 2014.