Structure of the attitudes towards cosmetic procedures’ acceptance

Abstract

Introduction/Objectives The objective of our study was to investigate the structure of the cosmetic procedures’ acceptance attitudes and differences in acceptance between persons who had undergone minimally invasive cosmetic procedures and those who had not. Methods The study included 245 subjects (treatment group), 21–73 years old (42.02 ± 12.12). The control group included 250 subjects who had not previously undergone cosmetic procedures, also 21–73 years old (40.19 ± 11.71). The control group was balanced with the treatment group according to category distribution of demographic variables. The Acceptance of Cosmetic Surgery Scale, adjusted for cosmetic procedures in general, was used for the evaluation of participants’ attitudes towards these procedures. Results Internal consistency of the scale was α = 0.963, the split-half coefficient of validity was 0.861/0.810, and test–retest correlation coefficient was 0.892. The treatment group has shown overall higher acceptance (t(478) = 27.024, p < 0.001, η2 = 0.6), and higher scores in all three dimensions. No demographic variable has shown significant differences in total or individual factor scores in either group. Conclusion Subjects from both groups had scored higher on items dealing with the advantages of cosmetic procedures on a personal level (Intrapersonal Factor). © 2019, Serbia Medical Society. All rights reserved.